Just five months after announcing its greater portfolio expansion, Lord Jones’s Happy Dance debuted DTC on Tuesday.

Made in partnership with actress Kristen Bell, the launch offering includes a CBD body butter (200mg of CBD), a CBD coconut melt (225mg of CBD) and a bath bomb (60mg of CBD) that are priced $15-$30. Aimed toward millennial moms, the Happy Dance products are strategically priced lower than Lord Jones’ hero line that is sold on its website and through partners like Sephora, and feature bright, “joyful” packaging to help destigmatize cannabis in the mass landscape.

“My goal in launching Happy Dance was to redefine the traditional notion of self-care. Self-care doesn’t have to be an event. It should consist of everyday pick-me-ups to get you through your day. When I care for myself, I can better care for those I love,” said Bell.

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