NewBeauty: But you did launch a new line, Happy Dance, during all of this.
Kristen Bell: Yes! Where do I start? I was given a Lord Jones product by Jenny Cho, my hairstylist, a couple of years ago. I’ve experienced a lot of people giving me a lot of products over the years, but Jenny is really good about clean and plant-based ingredients and she exposed me to CBD. I was pretty skeptical at first, but after using it, I was blown away. When I used Lord Jones CBD topicals, they helped me remain centered in the midst of chaos. First, I was like, “Maybe this CBD thing doesn’t work.” Two weeks later, I realized I felt lighter. I always thought about creating something, I just didn’t know how to do it. But I fell in love with the people behind Lord Jones, the products they make, the integrity they have, and how much they believe in CBD.
The goal in launching Happy Dance was to bring those Lord Jones–level products to a wider consumer base. One of my focuses when we started Hello Bello [the baby-care line Bell cofounded] was to give everyone access to premium products. My family and friends who live in Michigan sometimes have to choose between their baby and their budget, and that’s not fair. The same came into play with Happy Dance: I wanted to leverage my ability and the quality of Lord Jones’ products to bring CBD to everyone and redefine the way everyone approaches self-care. I don’t think self-care should be an event—it shouldn’t be a fancy vacation or something you schedule two weeks from now or a one-time thing. It should be an everyday pick-me-up that helps you get through the day.